CRM & Gamification Insights

Is your CRM actually personalised - or just automated?

From Acquisition to Retention: Building Long-Term Player Value

Stop paying players to come back. Give them something they would hate to lose.

Bringing players through the front door costs a fortune - so why lose them in 48 hours?

90 days inactive? Send a bonus. Problem solved? Not quite.

How missions, loyalty layers, and progression should connect to the CRM lifecycle.

Your CRM platform might not be the problem. Sometimes, it’s how you use it.

When to use bonuses, where they add value, and how to avoid unnecessary cost.

A practical way to group players by behaviour, value, and risk, and why it beats broad segments.

How structure, segmentation, and timing turned weak retention into a working system.

Stop chasing vanity numbers. In our latest CRM Unlocked feature, here are the 5 principles that tell you if you're building a business or just burning a budget.

Welcome to CRM Unlocked – our new knowledge series where we explore real CRM challenges, share practical insights, and talk about what actually works.

Which metrics matter, which mislead, and how to turn numbers into decisions.

Structuring tiers, rewards, and value signals for high-value players.

CRM and Gamification expert Nona Titanyan recently shared insights in the latest article for El News.

Our team of experts has a brand new & shiny Head of CRM Operations, and we couldn’t have been more excited about the extra set of skills he brings to the table.

Comparative Analysis: Loyalty Programs of Online Casinos Under the German Regulation

Casino players usually work with five or six gambling operators at the same time.

Our CRM discussions are limited to... CRM, and specifically - to the CRM systems we can use.

Do you know who Hybrid Interaction has consulted to last summer? Click the link to find out!

I know you’ve been waiting for it, it’s T-shirt backstory Wednesday! At least for now, though, we’ve run out of employees to introduce, so today’s post is dedicated to the backstory of the backstories.

No Putin, Innovation - not invasion.

Two months ago we've started a rebranding process.

A company’s sales come from two groups: new customers and repeat customers.

There’s an old joke saying that in real estate, the 3 most important words are: “stay dressed, please.”

We consultants lead an ultra-modern lifestyle, very 2.0. Stories on LinkedIn? Sure.

You might get the impression that I am lazy, judging by the title.

The legend says that when Alexander the Great arrived in Gordium, he was presented with a complicated knot—which the local oracle had claimed could be untangled only by the “future ruler of all Asia.”

CRM systems are a technology that makes it easier for companies to scale their businesses, while significantly improving the quality of provided services.

They say that Millennials hardly have any patience and are focused only on themselves.

Hi, my name is Shahar and I don’t think BI people should exist.

Hybrid Interaction consultant Shahar Attias rounds off 2019 by telling Tim Poole all about coffee, kosher whisky and CRM on an alien planet.

07:15 – already dressed up, having the first coffee of the day (no need to shower—Pilates ;) and browsing quickly through the recent news. These may come in handy as leading buzzwords in our upcoming promos.

We all love VIPs.

Suppliers have consistently advanced the online gaming industry, but one of the latest developments has been to the detriment of the market.

So you are an affiliate.

One of the most significant processes in managing an effective call center is the process of definition of KPIs.

Julian Rogers presents expert guidance on the increasingly sophisticated workings of online gaming retention.

Shahar Attias is a globally recognized iGaming expert with more than 15 years of industry experience. Attias is the founder and CEO of Hybrid Interaction Ltd., the much-in-demand online gambling consulting firm.

Have you ever tried playing a slot machine in one of the online casinos when your computer sound is on mute? Have a go – it’s a surreal feeling, as suddenly the same game you know is less appealing.

Summer is here.

Feel like you are “sinking” with data that doesn’t really makes sense?

As an affiliate, you are used to sending traffic to operators, which works out to be a pretty good business for you—I mean, hey, in some cases they even pay!

This following clip is the perfect example of one of the most known Roulette proverbs - if you wish to win at Roulette, you should pile some luck, as there is no system for it, and being smart is simply overrated :)

The purpose of this blog is to assist iGaming CRMers, wherever you may be.

Which would you prefer? An extra €200 in monthly revenue from one player or an extra €10 in monthly revenue from 20 players? (Note to Thomas: stop scratching your head… they are the same thing!)

While there are many similarities between running a bricks-and-mortar casino and running an online casino, there are some important distinctions.

As I opened the annual CRM & Retention Seminar I moderated during the last iCE conference in London.

Judging from the recent posts, you’d probably conclude that this blog’s focus is limited to Alcohol, Hot Girls, Dublin and how easy it is to get a senior iGaming position if you have an experience as a taxi driver and your name is Thomas.

We all like to be liked. So when you see your loyalty program is drawing more players to your games, you may break out in a big smile.

This post focuses on online casino promotional ROI analysis. Everybody else: behave yourself!

What is it that we Player Development people do? The quick answer would be: we analyze stuff.