News & Updates

Why do operators lose 60% to 70% of their players in the very first month?

A full week of focus. Zero fluff. Pure optimization.

Acquisition gets players through the door, but retention is what keeps them there.

Another great event wrapped up! A huge thank you to the AffPapa team for organizing an excellent conference in Madrid.

Affpapa Madrid is shaping up to be an action-packed event for our team. Here are the key sessions and networking opportunities featuring Shahar Attias that you simply cannot miss.

We’re excited to expand our partnership with industry leader Optimove as their official CRM managed services partner.

What an incredible week at SBC Summit Malta 2026! 🚀

At SBC Summit Malta 2026, Shahar Attias will be moderating a focused panel on how gamification is evolving across casino and sports betting, from boosting engagement to building long-term player loyalty.

We’re heading to SBC Summit Malta 2026. Our team - Shahar, Nelli and Zhanna - will be on the ground, ready to connect.

Ana and Kelvin joined the action at BiS SiGMA South America 2026, and what an event it was!

We sat down with the Nightrush podcast to talk data-driven iGaming CRM with our Head of CRM Operations, Konstantin Pellmann.

Zhanna Manukyan, CRM and Gamification Expert at Hybrid Interaction, recently joined the Nightrush podcast for the episode “Women in iGaming: Leadership, Challenges, and Opportunities.”

Kelvin and Ana will be attending the SiGMA Americas in São Paulo, Brazil.

Huge congratulations to Ana for completing Fast Track Spark: São Paulo, an exclusive two-day advanced retention training!

Our Head of Business Development, Nelli Zhamagortsyan, attended the London Gaming Congress - an intimate conference bringing together top-tier speakers and industry leaders.

Dive into Nona Titanyan's exclusive interview with the Georgian Gambling Association (GGA), as she uncovers potential serious dangers and drawbacks in CRM automation for gaming operators.

Nelli is heading to London Gaming Congress, which is the ultimate gathering for leaders shaping the future of gaming and technology in the UK.

At SBC Summit Rio 2026, Ana and Kelvin Lahera stepped straight into a vibrant, Brazilian-themed celebration of the iGaming world.

Shahar Attias shares sharp, experience-driven insights in his latest interview with Routy Media, addressing the real challenges behind email marketing, CRM, and player retention in today’s iGaming landscape.

Ana and Kelvin Lahera will be attending SBC Summit Rio 2026, taking place 3–5 March at Riocentro, Rio de Janeiro, the premier gathering for Brazil’s sports betting and iGaming industry.

Proud to share that Shahar Attias is now an official iGaming Club Member.

Recently, our team had an amazing adventure attending ICE London 2023, the ultimate gathering for the iGaming industry.

Forget everything you thought you knew about CRM.

Combined Expertise in CRM, Gamification, and Loyalty Marketing Will Empower Operators to Scale Quickly Xtremepush, the leading provider of CRM and loyalty marketing, has announced that CRM and gamification experts and strategists Hybrid Interaction has joined its XP Partners programme, delivering existing operator customers with fully managed services.

At ICE Barcelona 2026, Shahar Attias joins a powerful keynote panel, “The Future of iGaming: The Good, the Bad and the Scary,” to unpack what’s really happening beneath the surface.

This year, we’re coming to Barcelona with a big team, ready to make it massive.

Wishing you a Merry Christmas and a bright New Year from the entire Hybrid Interaction team!

As we wrap up the year, we’re proud of what we built together, stronger client partnerships, meaningful growth, and standout achievements across our team.

Our global team gathered in Armenia for a workshop, to celebrate a year of major achievements, reflect on what we built, and sharpen our vision for 2026.

Zhanna Manukyan, CRM and Gamification Expert at Hybrid Interaction, was recently invited by the Georgian Gambling Association as a featured expert to share her insights in an exclusive industry interview.

Gammastack is organizing an exclusive Live webinar featuring Shahar Attias, who will guide everyone through 25 years of CRM evolution - from humble Excel sheets to today’s AI-driven precision

We’re excited to share that Shahar Attias joined iGaming History podcast hosted by Narcis Gavrilescu for an in-depth conversation on the fascinating evolution of the iGaming industry.

What an incredible experience in Rome! From November 3–5, Hybrid Interaction had the privilege of attending SiGMA Europe 2025, one of the industry’s most dynamic events.

Best-of-breed multichannel marketing orchestration meets and best-of-breed iGaming CRM services so operators can launch faster, test continuously, and prove incremental lift

Our powerhouse team of Hybrid Interaction girls took Tbilisi by storm at this year’s SBC Summit Tbilisi blending brains, charm, and unstoppable energy.

Ana Lahera sits down with Casino.Online for an exclusive interview on CRM and Gamification in rapidly evolving LatAm market.

Our very own Nona Titanyan is on the mic with Vakhtang Mdivani, CPO of Promofy in the latest iGaming Accent Podcast powered by SBC Eurasia, spilling all the tea on what really happens behind the dashboards.

Our CRM & Gamification pros, Nona and Zhanna, just rocked SPiCE Central Asia 2025 in Tbilisi. Big shoutout to Eventus International for throwing such a crazy-good conference!

You call it SBC Lisbon 2025, we call it party time. Our team was fully prepared this year to kill the conference.

Thrilled to share that our CEO, Shahar Attias, was featured in The Gamblest's latest “iGaming Talks” interview!

This time team gathering did not happen....... Well, it did not happen in Yerevan, because the destination changed to TBILISI! Here is the overview of the Georgia trip.

Shahar Attias was a special guest on another very interesting interview platform - TRUE WAYS, the online iGaming conference powered by BGaming.

As CRM people we are not directly dealing with the Affiliation, but the MAC Conference in Yerevan showed elsewise.

The week of the Next Valletta 2025 was a disaster for Shahar: both in a good and bad way.

Another exclusive interview out already! This time it is hosted by Paul Puolakka, CMO of Mr. Gamble - during his own Mr. Gamble Q&A project.

In three days Hybrid team managed to travel all around the Armenia and enjoy parts of it that was never discovered before. We took a tour to Garni temple and enjoyed the pre- Christian ancient part of Armenia.

Shahar Attias is not only the funniest and most warm hearted boss, but a huge contributor to the iGaming industry who has gone through a lot of difficult situations throughout his career.

First time in the history ICE was not held in icy London but warm Barcelona! This changed the whole game: warm talks, hot fancy dishes and bunch of hotties......So much happened in this week.

What can you do to 9 beautiful faces? Exactly, plan a team photoshoot together. As the Hybrid team grows, there is a need to capture the newbies, as well as show the glow-up of the older members, to make all of you jealous.

Even though winter in Yerevan is very cold, it doesn't mean that the Hybrid Team cannot have a super hot week! Workshops, fancy dinners and boogie cocktails, team photoshoot, presents and so much more in only 3 days.

Of course, Malta Sigma was fun, but do you know what happened behind the curtains of the conference. As the biggest selfie lover, Shahar captured all the essential parts of the Malta trip. Enjoy!

Two CRM cuties about to hit the next trip to Malta and let me tell you, Hybrid team has a big to - do list during SIGMA Europe 2024.

Shahar Attias took part in another amazing podcast show and did the thing he is an absolute geek for: talk CRM and Player Retention.

Having a major industry conference in her hometown, Lali Odosashvili could not skip attending the SBC Summit Tbilisi. The summit was a busy one: industry leaders from a relatively new region, discussions of the CIS market, and a lot of Georgian food!

As part of the “Data Roll” streaming channel, our own Shahar Attias has been hosted by the amazing Stanislaw Szostak, in an episode dedicated to VIP management and Loyalty Programs in the iGaming industry.

Strengthening the cooperation between the two iGaming market leaders - Hybrid Interaction is teaming up with Gaming Innovation Group to power another online casino brand using their innovative iGaming Platform & Magic CMS.

Following the arrival of Konstantin and Lali to the motherland of Armenia, Yerevan, Hybrid team had the opportunity to operate with its full crew on site!

We’re heading to Malta for the ultimate summer vacation: 2 conferences in 8 days!

From important insightful meetings to lively team parties, our time together was a perfect mix of professional development and fun-filled moments.

Welcome to a pivotal moment in the iGaming world! Hybrid Interaction, a leader in iGaming CRM consultancy, is excited to announce a new partnership with Braze, a frontrunner in customer engagement.

From many fantastic trips and conferences worldwide to forming partnerships.

During SiGMA Malta 2023, Shahar sat down with Maria Debrincat and using his unique style - ran a quick summary of the event's outcomes, without censoring a single thing...

In the vibrant and sun-kissed streets of Valletta, Malta, a thrilling event is about to unfold as SiGMA 2023, the grand gambling carnival, prepares to kick off from November 13 to 17.

At Hybrid Interaction, we're all about pushing boundaries, innovating, and delivering exceptional marketing solutions.

The renowned entertainment group, Big Giant - Logrand that holds a prominent position across the entire Mexico, shines bright with its diverse operations across various verticals, most importantly Sports and Casino.

Yet another year, yet another incredible company retreat! The Hybrid Interaction team embarked on a thrilling journey to Yerevan, Armenia, filled with exciting adventures, fun team-building activities, and memorable experiences.

Shahar Attias, our CEO, accompanied by Lali Odosashvili, the leading Business Development in North America, recently had the incredible opportunity to attend a remarkable event organized by our long-time partners, AffPapa.

Exciting news fresh out the oven – Hybrid Interaction’s professionals will be speaking on three panels across two different conferences, with Shahar Attias speaking in two panels in WGES, Barcelona, and Lali Odasashvili speaking in iGB Live in Amsterdam!

Gaming Eminence converses with CRM expert Shahar Attias CEO of Hybrid Interaction to undercover how operators should be looking at their customer management. Topics include understanding the right system and tech, legacy systems, staff, and looking at building your own system.

WGES is next week, and our own Shahar Attias, together with someone who can actually rock a black-tie outfit (shout out to Andreja Svenšek!), are heading to Barcelona!

Finally, after skipping a year, we are back on Island-bound, heading to meet people in person - how exciting!

Captain’s Log, Stardate 3.14159: The London conferences were absolutely amazing.

The safest way to increase the wallet share you earn from your players, is by engaging them through as many products as possible on YOUR website.

Hybrid Interaction's Shahar Attias Visits Yerevan for a Three-Day Trip of Workshops, Partner Meetings, and Fun!

Great news!!! Our team of professionals is already working with the super attractive people from the Greentube GmbH RMG division. We work hard to structure methodologies to optimize their CRM and Player Marketing.

Shahar Attias did not wait for too long and quickly after the first week of the New Year decided to visit Yerevan, Armenia to meet his fun team.

Happy to announce that we have joined forces with leading Online Casino & Sportsbetting platform, as now our services are listed on their GiG Marketplace.

Learn about Hybrid Interaction's recent collaboration with PlayStar from our latest post!

If you want to see the real Amsterdam, follow the canals! I fall in love with the village vibe of such a busy city. The best way to love your work is to let yourself relax, so I went off the grid for a day.

Hybrid Interaction, a global boutique iGaming consulting agency, is excited to launch a pivotal cooperation with BetConstruct, the Yerevan based leading provider of innovative gaming solutions.

Shahar Attias, CEO of Hybrid Interaction and an industry pioneer, recently spoke with AffPapa about his professional path. Find out how he got started, how the market has changed over time, and what he believes most struggling iGaming companies lack.

... and Shahar is the moderator. At least so it seemed, when he was chairing and moderating 2 full days.

New month, new project! Pasino.ch, the online arm of the Genève based “Casino du Lac” (by the Groupe Partouche powerhouse), has joined forces with the Hybrid Interaction Ltd. experts.

We took our client to a fun day by the sea, and simulated with them some of the internal conflicts the business is facing - using gaming techniques from Texas Hold'em Poker.

The coronavirus pandemic has practically stopped the work of land-based gambling, but has given an opportunity to develop online gambling platforms.

Shahar Attias, Founder of Hybrid Interaction Ltd, established the first (Customer Relation Management) CRM department in the Gaming industry, and talks about the significance of Real Time usage of Data for player marketing, VIP management, and segmenting these super players.

With social media and tech conglomerates enforcing stringent rules on otherwise innocuous affiliate operations, streaming services and alternative outlets have set their sights on the affiliate limelight.

Offline operators often miss what’s right in front of them while online casinos are exposed to full details of players’ activity, believes Shahar Attias, Founder and CEO at Hybrid Interaction.

Understanding who your customers are is the first step toward becoming customer-centric.

Shahar Attias is a globally recognized iGaming expert with more than 15 years of industry experience. Attias is the founder and CEO of Hybrid Interaction Ltd., the much-in-demand online gambling consulting firm.

Whether you're interested in our latest developments, partnerships, or media enquiries, we'd be happy to hear from you.