CRM Unlocked: SBC Lisbon 2026 Special [Part 1] - Journey Architecture

One big journey or multiple smaller ones?

At SBC Lisbon 2026, Shahar Attias, CEO at Hybrid Interaction, and Catia Raquel, a CRM expert, explored the CRM journey dilemma:

One big tree: visibility.

Modular journeys: flexibility.

But which approach works better in practice?