CRM Frequency: Finding the Line Between Conversion and Burnout

Following up on our earlier post, here is the next episode of CRM Unlocked direct from SBC Lisbon 2026!

Following up on our earlier post, here is the next episode of CRM Unlocked direct from SBC Lisbon 2026! 

Shahar Attias and Catia Raquel break down 3 major messaging challenges every iGaming CRM team faces:

Registration Triggers: Finding the exact timing cadence for Day 0 conversions. 

Sender Reputation: How to keep communication active without burning out your player list.  

Market Differences: Adapting message frequency when expanding from the US to Europe.

Check out the video for their key takeaways!