How AI Is Changing the Way CRM Teams Work

Less manual work. Smarter decisions. More time for what matters.

That's what AI promises CRM teams. But how does it actually work in practice?

In the latest CRM Unlocked episode, Hybrid Interaction CEO Shahar Attias and CRM Project Manager Edgar Yeghikyan discuss how AI is replacing manual CRM routines with predictive retention, real-time segmentation updates, churn detection, and automated campaign testing.

And there's a reminder worth keeping: player segments don't stay the same. If you're not checking them regularly, even the smartest predictions can miss the mark.

Curious about the conversation? Watch the latest CRM Unlocked episode.