SiGMA Americas 2026

Discover where to find the Hybrid Interaction team, what we'll be discussing, and how we're helping operators improve CRM, player engagement, and gamification. Come by the booth or book a slot in advance to talk through your CRM goals, current challenges, or upcoming projects.

SBC Summit Lisbon brings the industry's operators, suppliers and CRM teams under one roof, and it's where we do our best thinking out loud. This year our focus is retention: the strategy behind it, the day-to-day operation that keeps it moving, and the gamification that makes players want to stay. Over three days you'll find us talking through:

• CRM strategy: retention planning, segmentation and lifecycle design that starts on day one.
• Day-to-day operation: campaign execution, testing rhythm and automation that runs without the noise.
• Gamification: loyalty mechanics, tournaments and rewards that turn activity into habit.

Come by the booth for a working conversation, not a pitch. Bring the numbers that keep you up at night and we'll dig into them together.