ICE Barcelona 2027
18 Jan – 20 Jan 2027
Barcelona, Spain
Short Info
About the Event
Find out where to meet the Hybrid Interaction team on the global stage, what solutions we'll be presenting, and how we're assisting international operators in reshaping CRM, gamification, and player lifecycle management. Book a meeting in advance to walk through your global retention roadmap, key operational hurdles, or upcoming platform migrations.
What We'll Be Showcasing
Programme
ICE Barcelona stands as the global centerpiece for gaming executives, tech providers, and CRM leaders shaping the future of player engagement. Our focus centers on next-generation lifecycle design: combining immersive gamification, real-time personalization, and cross-product loyalty mechanics. Throughout the event, we will be dissecting:
Global CRM Strategy: Scalable retention frameworks built to seamlessly adapt across multi-jurisdictional markets.
Advanced Gamification: Tournament structures, dynamic achievement levels, and interactive rewards that transform standard gameplay into everyday habits.
Operational Excellence: Streamlining daily campaign execution, automated trigger flows, and performance tracking without the noise.
Meet with us for a practical working session - bring the core KPIs you are looking to move, and we will map out a clear strategy together.