ICE Barcelona 2026
19 Jan – 21 Jan 2026
Barcelona, Spain
Short Info
About the Event
Discover where to connect with the Hybrid Interaction team at ICE Barcelona 2026, explore what we’ll be discussing, and see how we help operators transform CRM, elevate player engagement, and master gamification. Reserve a dedicated slot with us ahead of time to dive into your CRM objectives, tackle operational challenges, or plan your next major initiative.
What We'll Be Showcasing
Programme
ICE Barcelona brings together the world’s leading operators, technology suppliers, and CRM strategists, making it our primary stage for turning ideas into execution. This year, we’re putting retention front and center: the underlying strategy, the daily operations that drive momentum, and the gamification mechanics that boost player lifetime value. Across all three days, we’ll be dissecting: CRM Strategy: Retention roadmaps, high-value segmentation, and lifecycle architecture built to convert from day one. Day-to-Day Operations: Campaign execution, structured testing rhythms, and automated workflows that run without friction. Gamification: Loyalty structures, competitive tournaments, and dynamic rewards that turn player activity into routine habit. Meet with us for a direct working session, not a sales pitch. Bring the core metrics and retention challenges that matter most to your business, and let’s solve them together.