SPiCE Central Asia

Discover where to find the Hybrid Interaction team, what we'll be discussing, and how we're helping operators improve CRM, player engagement, and retention across emerging regional markets. Connect with us or book a slot in advance to talk through your CRM goals, current challenges, or upcoming projects.

SPiCE Central Asia brings the region's operators, suppliers, and CRM teams under one roof, and it's where we do our best thinking out loud. Our CRM Operations Team Leads, Nona Titanyan and Zhanna Manukyan, will be taking part in an expert panel discussion at 12:30 on Friday, 25 September, sharing their hands-on experience and actionable perspectives on player engagement. Throughout the event, you'll find us talking through:

• CRM strategy: retention planning, segmentation, and lifecycle design tailored for fast-growing markets.
• Day-to-day operation: campaign execution, testing rhythm, and automation that runs without the noise.
• Player engagement: loyalty mechanics, localized reward structures, and retention tactics that turn activity into habit.

Connect with us for a working conversation, not a pitch. Bring the numbers that keep you up at night and we'll dig into them together.