SBC Summit Malta 2026

Discover where to find the Hybrid Interaction team, what we'll be discussing, and how we're helping operators improve CRM, player engagement, and gamification at SBC Summit Malta 2026. Book a slot in advance to talk through your CRM goals, current challenges, or upcoming projects.

SBC Summit Malta brings together Europe’s top operators, leading suppliers, and CRM experts, making it the ideal setting for real, unvarnished industry talk. This year, we’re hyper-focused on retention: the underlying strategy, the daily operations that sustain momentum, and the gamification tactics that maximize player lifetime value. Across both days, we’ll be breaking down:

• CRM Strategy: Retention roadmaps, precision segmentation, and lifecycle architecture designed to convert from day one.

• Day-to-Day Operations: Campaign execution, structured testing rhythms, and automated workflows that eliminate friction.

• Gamification: Loyalty structures, competitive tournaments, and dynamic rewards that turn player activity into routine habit.

Join us for a hands-on working session, not a sales pitch. Bring the real numbers and retention challenges on your desk, and let’s tackle them together.