Online vs. Offline Casino Management: Key Differences to Consider
- Shahar Attias
- Sep 20, 2012
- 1 min read
Updated: Apr 4, 2023
While there are many similarities between running a bricks-and-mortar casino and running an online casino, there are some important distinctions. I will detail those in this article, along with some of the major KPIs (Key Performance Indicators) you’ll need to track if you’re charged with managing the promotional/player development activities of an online customer base. And I’ll conclude with a case study of how a major European casino migrated its “whales” from its bricks-and-mortar operation to its online version.
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