A typical day in CRM

07:00 I've just returned home from the gym. Sounds cool, eh? Well, actually it was just a pilates class. But you see, that’s what us CRM people do - take a grain of truth, such as the connection between the terrible Swedish platform we use and proper 21st century technology, and glorify it to the maximum. We also do it in front of the players, re-selling the same online casino games again and again (“An exciting NEW slot!”), often under impossible bonus budget constraints. Are you not entertained?

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