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Two Market Leaders in One Place
Strengthening the cooperation between the two iGaming market leaders - Hybrid Interaction is teaming up with Gaming Innovation Group to...
Mariam Avetyan
Jun 30, 20241 min read
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Optimoving Forward!
Three Hybrid Interaction employees graduated from Optimove Academy. You live, you learn! Find out more.
Shahar Attias
Oct 26, 20221 min read
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Shahar Attias: Hybrid Interaction - Why the wrong solution can add to your customer problems.
Gaming Eminence converses with CRM expert Shahar Attias CEO of Hybrid Interaction to undercover how operators should be looking at their...
Shahar Attias
Jun 18, 20221 min read
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All the world's a stage...
... and Shahar is the moderator. At least so it seemed, when he was chairing and moderating 2 full days. Short list of discussed topics -...
Shahar Attias
Dec 8, 20211 min read
19 views
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Back to a CRM Future
Our CRM discussions are limited to... CRM, and specifically - to the CRM systems we can use. Why is that? Are we as shallow as our...
Shahar Attias
Oct 13, 20211 min read
48 views
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The Right Tool, At The Right Time
“…A company’s sales come from two groups: new customers and repeat customers. One estimate is that attracting a new customer can cost...
Shahar Attias
Aug 4, 20211 min read
34 views
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Как создать клиентоориентированный маркетинг в реальном времени
Обычно игроки казино работают с пятью или шестью операторами азартных игр одновременно. Следовательно, компании постоянно конкурируют...
Shahar Attias
Jul 9, 20211 min read
14 views
0 comments


99 problems but B&M ain't one
There’s an old saying in real-estate that the three most important words are: “Stay dressed, please”. But the naked truth is that reality...
Shahar Attias
May 1, 20211 min read
38 views
0 comments


Тенденции онлайн гемблинга
Пандемія коронавірусу практично зупинила роботу наземного гемблінгу, однак дала можливість розвиватися онлайн-платформам з азартними...
Shahar Attias
Jan 12, 20211 min read
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Ensuring Solid Customer Relation Management in the Gaming Industry
Shahar Attias, Founder of Hybrid Interaction Ltd, established the first (Customer Relation Management) CRM department in the Gaming...
Shahar Attias
Aug 3, 20201 min read
21 views
1 comment


CRM-системы: важность для гемблинг-проекта
CRM-системы – технология, позволяющая упростить работу компаний при масштабировании бизнеса, значительно улучшив при этом качество...
Shahar Attias
Mar 26, 20201 min read
107 views
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Time to do away with Business Intelligence
Hi, my name is Shahar and I don’t think business intelligence (BI) people should exist. What’s the reason behind my statement? I mean,...
Shahar Attias
Jan 2, 20201 min read
13 views
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VIPs: Using the RFM method
We all love VIPs. We enjoy that James Bond feeling, thinking if we can treat our top players like in films, we might get a free meal...
Shahar Attias
Jul 1, 20191 min read
20 views
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A new problem for CRM
Suppliers have consistently advanced the online gaming industry, but one of the latest developments has been to the detriment of the...
Shahar Attias
Apr 1, 20191 min read
19 views
0 comments


Необходимо улучшить программу лояльности, иначе ценность теряется
Шахар Аттиас – известный эксперт по геймингу. Он станет спикером RGW Moscow, где выступит с презентацией «Как оценить управление...
Shahar Attias
May 30, 20181 min read
11 views
0 comments


Improve Players’ Loyalty, Otherwise Company’s Value Drops
Offline operators often miss what’s right in front of them while online casinos are exposed to full details of players’ activity,...
Shahar Attias
May 25, 20181 min read
14 views
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Your Ideal iGaming Platform
You grew up with your betting system, and like an old pair of jeans, it’s gotten to a point where it’s become so comfortable – you just...
Shahar Attias
Sep 16, 20141 min read
14 views
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Behind-the-Scenes: Players’ Engagement
As an affiliate, you are used to send traffic to operators, which work out to be a pretty good business for you – I mean, hey, in some...
Shahar Attias
Apr 9, 20131 min read
16 views
0 comments


Beyond Sesame Street: Mr. Hooper goes to egaming CRM school
As I opened the annual CRM & Retention Seminar I moderated during the last iCE conference in London, I quoted a fantastic online article...
Shahar Attias
Sep 1, 20121 min read
20 views
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Shahar Attias
Jun 18, 20120 min read
8 views
0 comments
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